Archivos diarios: 10 mayo 2010

Surfing is the new career


by Seth Godin

Three months ago I wrote about farming and hunting. It seems, though, that the growth industry of our generation is surfing.

This makes for a great sport (for some people, anyway) but until recently, it wasn’t much of a career path. (aside: Aimless web surfing is a waste of time, and that’s not the sort of surfing I’m referring to). That feeling of freedom and risk in equal measure was difficult to find at work, so we sought it out on the slopes or the ocean. Sigue leyendo

Where do you find good ideas?


Seth Godin
Image via Wikipedia

by Seth Godin

Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as the clock ticks down to the 60 minutes allocated for this meeting?

If not, then why do you keep looking for them there?

The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they’re not.

A practical tip: buy a big box of real wooden blocks. Write a key factor/asset/strategy on each block in big letters. Play with the blocks. Build concrete things out of non-concrete concepts. Uninvite the devil’s advocate, since the devil doesn’t need one, he’s doing fine.

Have fun. Why not? It works.

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Five Companies that Fix their Story to Inspire Service


Branding-logo

Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.

Unless you can fix your story by inspiring a culture of service from the inside. You instill a belief as well as make an example of behaviors to follow throughout the organization. You know that this cannot just be a grassroots effort, it needs to come all the way from the top.Which companies are doing that today? Here’s five that fix their story to inspire service: Sigue leyendo

How To Harness Influence


Time100landingimage “Influence is not something done by certain people to other people. It’s the result of those people we call The Influenced doing something in response to those we call Influential.” [Mark Earls]

Influence is not something that is done to people. Public relations professionals work on identifying the people they’d like to reach and crafting messages that appeal to them in order to get the word out and sway publics. Sigue leyendo

Thanks mum


All Men are Liars

Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA

samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.

This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.

The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to. Sigue leyendo

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