by Seth Godin
Three months ago I wrote about farming and hunting. It seems, though, that the growth industry of our generation is surfing.
Talk to surfers and they’ll explain that the entire sport comes down to the hunt for that blissful moment that combines three unstable elements in combination: the wave is just a little too big to handle, the board is going just a little too fast, and the ride could end at any moment.
by Seth Godin
Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as the clock ticks down to the 60 minutes allocated for this meeting?
If not, then why do you keep looking for them there?
The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they’re not.
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.
Unless you can fix your story by inspiring a culture of service from the inside. You instill a belief as well as make an example of behaviors to follow throughout the organization. You know that this cannot just be a grassroots effort, it needs to come all the way from the top.
All Men are Liars
Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA …
samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.
This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.
The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to.
Normally users log into Windows by selecting their username and entering their password. Suppose you are conducting an exam which requires students to log in to the Windows running computer. Any person can log in as a student if they know their username and password.
Therefore a better, more secure log in solution is required. That is exactly what Blink delivers.
Blink is a software product by Luxand, a software company that has created numerous facial imaging related applications. The function of Blink is to recognize users by their face and then log them into Windows. What makes Blink special is that it does not need to be run by the users – it automatically starts prior to any user’s logging in.
The process of designing a type-based logo is similar to that of designing a shape-based logo. Both logos need to convey a message, do it quickly and appease the client’s taste.
All of these objectives can be accomplished by defining goals, favoring message over convention and questioning our assumptions as designers—even to the point of considering Arial or Helvetica.
Anyone who designs a logo faces many questions. What should it look like? In what formats will it be presented? Does a particular color scheme need to be followed? As rough drafts are refined, the urge to find a general “solution” overrides the importance of these initial questions, which often end up neglected. When design becomes a question of preference, the end result is debatable. [Más…]