This makes for a great sport (for some people, anyway) but until recently, it wasn’t much of a career path. (aside: Aimless web surfing is a waste of time, and that’s not the sort of surfing I’m referring to). That feeling of freedom and risk in equal measure was difficult to find at work, so we sought it out on the slopes or the ocean. Sigue leyendo
Archivos diarios: 10 mayo 2010
Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as the clock ticks down to the 60 minutes allocated for this meeting?
If not, then why do you keep looking for them there?
The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they’re not.
A practical tip: buy a big box of real wooden blocks. Write a key factor/asset/strategy on each block in big letters. Play with the blocks. Build concrete things out of non-concrete concepts. Uninvite the devil’s advocate, since the devil doesn’t need one, he’s doing fine.
Have fun. Why not? It works.
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.
Unless you can fix your story by inspiring a culture of service from the inside. You instill a belief as well as make an example of behaviors to follow throughout the organization. You know that this cannot just be a grassroots effort, it needs to come all the way from the top.Which companies are doing that today? Here’s five that fix their story to inspire service: Sigue leyendo
One of the enduring injustices of good mothering is that your children remember so little of it.
This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.
The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to. Sigue leyendo
Normally users log into Windows by selecting their username and entering their password. Suppose you are conducting an exam which requires students to log in to the Windows running computer. Any person can log in as a student if they know their username and password.
Therefore a better, more secure log in solution is required. That is exactly what Blink delivers.
All of these objectives can be accomplished by defining goals, favoring message over convention and questioning our assumptions as designers—even to the point of considering Arial or Helvetica.
Anyone who designs a logo faces many questions. What should it look like? In what formats will it be presented? Does a particular color scheme need to be followed? As rough drafts are refined, the urge to find a general “solution” overrides the importance of these initial questions, which often end up neglected. When design becomes a question of preference, the end result is debatable. Sigue leyendo