Archivos diarios: 6 abril 2010

Women’s careers take backseat to men’s


Businesswoman

Women might be on a more even footing at work but at home their careers tend to take a backseat to their husband’s job with women most likely to quit when both are working long hours, according to a US study.

Researcher Youngjoo Cha, from Cornell University, found that working women with a husband who worked 50 hours or more a week found themselves still doing most of the housework and the care giving and were more likely to end up quitting their job.

An analysis of 8484 professional workers and 17,648 nonprofessionals from dual-earner families showed that if women had a husband who worked 60 hours or more per week it increased the woman’s odds of quitting her paid job by 42 per cent.

Cha said the odds of quitting increased to 51 per cent for professional women whose husbands work 60 hours or more per week, and for professional mothers the odds they would quit their jobs jumped 112 per cent.

However, it did not significantly affect a man’s odds of quitting his job if his wife worked 60 hours or more per week, according to the study published in the American Sociological Review in April.

For professional men, both parents and non-parents, the effects of a wife working long hours were negligible, according to the study called Reinforcing Separate Spheres: The Effect of Spousal Overwork on Men’s and Women’s Employment in Dual-Earner Households.

“As long work-hours introduce conflict between work and family into many dual-earner families, couples often resolve conflict in ways that prioritise husbands’ careers,” Cha, who used data from the U.S. Census Bureau, said in a statement.

“This effect is magnified among workers in professional and managerial occupations, where the norm of overwork and the culture of intensive parenting tend to be strongest. The findings suggest that the prevalence of overwork may lead many dual-earner couples to return to a separate spheres arrangement – breadwinning men and homemaking women.”

Reuters

http://www.smh.com.au/executive-style/executive-women/womens-careers-take-backseat-to-mens-20100405-rmjx.html

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Firefox: By the Numbers


Mozilla Firefox: By the Numbers

Firefox—a web browser known for its security, performance, and customizability—has witnessed unbelievable adoption rates, becoming a symbol of open source software done right. In just 6 years, it has fastened itself firmly into the web browser arena, fanning the flames of the highly-heated browser wars.

This infographic presents some fascinating facts and figures pertaining to our beloved web browser: Firefox.

Click on the image to view the infographic in full size.

Mozilla Firefox: By the Numbers

About the Author

Jacob Gube is the Founder and Chief Editor of Six Revisions. He’s also a web developer/designer who specializes in front-end development (JavaScript, HTML, CSS) and PHP development, and a book author. If you’d like to connect with him, head on over to the contact page and follow him on Twitter: @sixrevisions.

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Theslogan.com/ Latest news


6.04.10
Libros didácticos electrónicos: ¿Los nuevos best-sellers?

Libros didácticos electrónicos: ¿Los nuevos best-sellers?

Muchos educadores apuntan al recién presentado iPad como el prototipo del lector electrónico, capaz de almacenar todos los libros de texto que un estudiante necesita.

Su pantalla a color, sensible al tacto, el vídeo interactivo y el teclado virtual, aseguran que confieren más ventajas para los usuarios de libros de texto que la oferta de monocromáticos, como el Kindle de Amazon.Apple no ha hecho ninguna revelación acerca de sus planes en el sector de libros de texto desde que se presentó el iPad, cuya comercialización se inicia en marzo.

Leer más…
06.04.10
Todas las marcas tienen su karma

Todas las marcas tienen su karma

Uno de los sitios web que más me ha impactado en los últimos días es Brandkarma.com, un espacio en el que una comunidad abierta de usuarios puede evaluar, comentar, criticar o construir sobre las marcas.

Pero lo más interesante no es el sitio en sí, sino el hecho de que la gente esté dedicando tiempo de sus vidas a evaluar las marcas. No porque tengan o hayan tenido algún problema en particular con una marca sino porque les gusta dar sus visiones sobre los productos, el servicio y las características de las marcas y las compañías que están detrás.

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06.04.10
Pepsi y “Yo Sumo”

Pepsi y

La actriz Eva Longoria Parker producirá y dirigirá un documental para la campaña, que acompañará al impulso que va a recibir la publicidad hispana con el Censo 2010.

PepsiCo está sacando ventajas del Censo 2010 con una iniciativa llamada “Yo Sumo” (o en inglés I Count), que anima a los hispanos a ir más allá de ser simplemente contados numéricamente, y compartir sus experiencias que han ayudado a formar el paisaje social estadounidense. Trabajando con Pepsi, la actriz Eva Longoria Parker realizará un documental basado en las historias enviadas al sitio pepsiyosumo.com, montado por la compañía.

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06.04.10
Casi 1.000 millones de personas usan las redes sociales en todo el mundo

Casi 1.000 millones de personas usan las redes sociales en todo el  mundo

Según un estudio  de InSites Consulting, más de 940 millones de personas en todo el mundo  mantienen un perfil en una red social.

Ciertamente no en todas las regiones del planeta la penetración es la misma. En Brasil el 95% de los internautas están registrados en alguna red social, en Europa del Este y en Asia sólo cuatro de cada 10 usuarios tienen al menos un perfil.Según el estudio, la mayoría tiene perfiles al menos en dos redes sociales. Cerca del 51% tiene una cuenta en Facebook, mientras que MySpace es utilizada al menos por el 20% y Twitter por el 17%.

Leer más…

http://www.theslogan.com/es_content/

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Peeping into 88 Designer’s Workstations in the Design Community


We have seen lots of beautiful websites, created by many talented web designers from around the world. And I bet many of us are curious to know how their workstations look like or what kind of computers they use. Web designers spend most of their time in front of their computers, and they will make their workstations as comfortable as possible, based on their styles and needs.

A bus station is where a bus stops. A train station is where a train stops. On my desk, I have a work station…

Designer's Workstation

To abate everyone’s curiosity, we are going to take a peek at some workstations of web designers from around the world. Every picture was sent and shared personally by each individual web designer and we hope that the pictures of their workstations will inspire you to give your own workstation at home a makeover as well.

Showcase of Workstations

Jonathan Patterson

Fresh Meat is the antithesis of stale. Seasoned enough to get the job done, but fresh enough to be current, Jonathan Patterson is Fresh Meat.

Website | Twitter
Patterson

Dean Oakley

Dean Oakley lives on the Gold Coast, Australia, where he graduated as Bachelor of IT with 1st Class Honours from Griffith University in 2004. Since then he has been enjoying working in web design and development.

Website | Twitter
Oakley

Jonathan Snook

Jonathan Snook is a creator of striking designs, impeccable markup and code, and forward-thinking ideas and applications.

Website | Twitter
Snook

Gian Carlo Franco

Gian Carlo Franco is a web designer, front-end developer, and WordPress themer currently living in Vancouver.

Website | Twitter
Franco

Sujie Wang

Sujie Wang is a web designer and developer since 10+ years ago.

Website | Twitter
Wang

Bojan Janjanin

Bojan Janjanin is a freelance web designer based in Croatia and Yesterdayishere is his online home.

Website | Twitter
Janjanin

Elliot Jay Stocks

Elliot Jay Stocks is a designer, an illustrator, a speaker, and an author. Occasionally, he has been known to wear the ‘musician’ hat, too.

Website | Twitter
Stocks

Marko Dugonjićf0

A web professional from Velika Gorica, Croatia. The nick maratz was acquired in the ‘90s, hence the domain name.

Website | Twitter
Dugonjic Sigue leyendo

Freelancer Custom Quoting: How to Quote per Project by Secretly Charging per Hour


As a freelancer, one of the things you’re faced with figuring out is whether you’re going to charge by the hour, or by the project. There are two sides to the discussion and both sides will make valid points for the decision to charge one way or the other. But, what if I told you that you didn’t have to choose?

Freelancer Secret Custom Quoting
Image credit: Ben Zweig

What if you can charge people for the project, while quoting secretly by the hour? Would you want to do it? Would it benefit you in the long run? That is the issue we will discuss in this article. There are both pros and cons to either method you choose.

The Benefit of Charging Per Hour

Charging by the hour ensures that you will not face the problem of a scope creep because you get paid for how much time you put into the project regardless of the changes. This is especially beneficial if the projects you’re working on are not set in stone in terms of the process and the details of the project.

The Benefit of Charging Per Project

Quoting your clients per project allows you to pad the prices a little to cover any possible scope creep you might encounter with the project. Clients favor this method of cost quotation because they feel safe and do not need to worry about any additional hidden costs they have to deal with later on. They know right from the start how much to budget for the project and what they can expect to receive at the end of the project.

The result is a tie between the two methods. However, fret not; you do not have to choose between the two. You can quote your clients based on the project while still charging by the hour. If we’ve got your attention, read on.

The Best of Both Worlds

It really isn’t hard to have the best of both worlds when it comes to providing quotations that will satisfy you and the client. Outlined below are some key points to take note as to how to get the best of both worlds. So pay close attention and soon you’ll be able to enjoy the benefits of both per-project quotations and charging by the hour.

Having Best of Both Worlds Sigue leyendo

Link Round Up


AuthorLindsay

We wanted to try something different this week.

Every day we come across dozens of inspiring, insightful, or just plain entertaining links. Here’s some of our favorites we wanted to share.

flame_link

Flame

Holy wow. This experiment created by Peter Blaskovic has left us with mouths ajar. He’s created a painting program that allows users to create their own flaming masterpieces! Check it out –try your own and be sure to check out the Flame gallery.

Should Managers Know How To Code?

It’s a common debate amongst the management-side and the ones in the trenches. Scott Berkum explores this topic in a recent blog post.

Project 15

Fifteen rules I live and design by” as declared by our Creative Director’s alter-ego Dixon Garett. My favorite is 12: Those who see the glass as half-full or half-empty aren’t seeing the whole picture.

Making Magic

Mike Arauz explains what makes magic – when tricks and storytelling combine. Take Rick Jay for example, a great slight-of-hand artist. He’s equal parts storyteller and equal parts trickster, making him one amazing magician.

The Shirky Principle

Wired’s Kevin Kelly builds on the observations of NYU professor, Clay Shirky. “Institutions will try to preserve the problem to which they are the solution.”  When is it time to let go of the problems we’ve grown so accustomed to solving?

Mark Twain on Writing

A link passed on by our Copywriter, Faelan: Nothing helps me write good copy like reading the advice of a master. Almost always the same rules apply (both of us are telling stories after all), and they make me stay focused and keep my message clear.

Come across anything shareable? Feel free to post it in the comments. Have a great weekend!

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Brands Probe the Third Dimension


- Eleftheria Parpis, Adweek

A father at an aquarium reaches into the tank, carves out a block of water full of manta rays and fish and brings it home, placing it into a Samsung television set in his living room. When he and his family don 3-D glasses and settle onto the sofa, the sea life swims out of the TV toward them. “Ever wonder how amazing it would be to experience life in another dimension?” asks the voiceover.

The commercial, titled “Wonder-Full,” from Leo Burnett in Chicago, began running in 3-D in cinemas last Friday before the DreamWorks animated movie How to Train Your Dragon. The ad is part of the electronics company’s first push for its new line of 3-D televisions and carries the brand message “Dedicated to wonder.”

“3-D is a new dimension, literally and figuratively,” says Peggy Ang, vp of marketing communications for the consumer electronics division of Samsung Electronics America. “Everybody has taken to the experience in the theaters, and consumers are saying, ‘How can I take this home?'”

“Wonder-Full” is one of two 3-D commercials that Samsung is running in theaters. Another spot features Monsters vs. Aliens, and similar to the first ad, it shows a young girl taking the 3-D movie experience home by cutting a cube of the action out of the screen, taking it home and replicating the experience on her family’s Samsung TV.

While Samsung is showcasing the experience offered by its new product line, it isn’t the only company capitalizing on the 3-D movie trend, which has exploded this year with the release of films like James Cameron’s record-breaking Avatar, Disney’s Alice in Wonderland, DreamWorks’ How to Train Your Dragon and Warner Bros.’ Clash of the Titans. Marketers as unexpected as packaged-goods client Purina and even the Air Force are getting into the 3-D game to tap into the growing consumer interest fueled by Hollywood.

“In the past three months, we’ve seen more interest from advertisers than you can humanly imagine,” says Cliff Marks, president of sales and marketing at NCM Media Networks, the digital in-theater network that includes AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. “We all have to agree that Avatar has changed the world.” Sigue leyendo

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