Startup Strategy Roundtable: Validate Your Ideas – ReadWriteStart


tableI started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. Based on this work, I’ve been able to draw a few conclusions.

First, a good percentage of entrepreneurs don’t bother validating their ideas. Another percentage are immediately interested in raising money. Raising money without validating the business is pretty much impossible. If we can address some of these patterns we have a chance at significantly reducing infant entrepreneur mortality.

At this morning’s roundtable I worked with four new entrepreneurs, and this is what I learned.

Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy. She has a masters degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books, Entrepreneur Journeys, Bootstrapping, Weapon Of Mass Reconstruction, and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from Amazon. Her new book Vision India 2020 was recently released. Mitra is also a columnist for Forbes and runs the 1M/1M initiative.

Mel Marten presented ClaroConnect, described as being like a match.com for financial advisors and clients.  There was a discussion about the best way to monetize the business, whether charging an annual fee is preferred to monetizing every lead. Then the conversation turned to affiliate marketing.

Albert Santalo with CareCloud was next.  This Internet-based service simplifies the many tasks of the modern medical office. While this business has been validated by a growing list of clients, the positioning of their service needs to be more sharply defined in order to scale the business.  Through much give and take, the importance of segmentation and focusing on the strongest segment of their market was emphasized.

Martin Linkov presented Favit, a product aiming to personally curate and simply present online content.  As a blogger and potential customer, I said I am looking for a service to curate and prioritize what other bloggers are saying about a topic I am blogging about to give my readers a fuller perspective.  But Martin is not looking to answer that need.  He demonstrates how difficult it can be to explain a complex service, while being pressed to succinctly define who the user is for this service, and what is the value proposition for the bloggers who are the stated channel.  The most valuable selling proposition for this service still needs to be defined and validated.

Mark Hernandez pitched his business, After COOL Fitness.  I liked this business idea, there is clearly a need to fill in as physical education and recreation programs are being cut from school budgets.  Currently they are paid by grants and parents.  When I learned of the lopsided ownership structure of the business, I felt Mark’s main priority should be to rework the capital structure of the business while continuing to organically grow the business regionally.

The roundtables are the cornerstone programming of a global initiative that I have started called One Million by One Million (1M/1M). Its mission is to help a million entrepreneurs globally to reach $1 million in revenue and beyond, build $1 trillion in sustainable global GDP, and create 10 million jobs.

In 1M/1M, I teach the EJ Methodology which is based on my Entrepreneur Journeys research, and emphasize bootstrapping, idea validation, and crisp positioning as some of the core principles of building strong fundamentals in early stage ventures.

You can find the recording of this roundtable session here. Recordings of previous roundtables are all available here. You can register for the next roundtable here.

Photo by Laurent Cottier.

http://www.readwriteweb.com/start/2010/03/startup-roundtable-validate-your-ideas.php

Reblog this post [with Zemanta]
About these ads

Etiquetado:, , , , , , , , , , , , ,

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Fortune Tech: Technology blogs, news and analysis from Fortune Magazine

Fortune's tech team offers analysis and perspective on the world's most important developments.

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Notes From The Internet

by Silvia Altamirano

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

My Blog Daniel Palop

A topnotch WordPress.com site

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

like. read. laugh. love.

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“En al fotografía, debemos ser auténticos, tenemos que ejercer nuestra capacidad de asombro para poder, a través de nuestras imágenes, expresar emociones, provocar reacciones y despertar pasiones..” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

URieLaRtE

hoy es el primer dia del resto de tu vida

be.blog

be. Intelligent Multimedia Education

unmonodelsiglo21

Un pequeño espacio virtual para pasarla bien

Curso Web 2.0

Diseña tu sitio web gratis y consigue visitas!

~~Mente en Gravedad~~

************************************************************************************************************

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 4.356 seguidores

%d personas les gusta esto: