Archivos diarios: 17 marzo 2010

When The Future is Open and Global…

by Stefan Lindegaard

… we get lots of unanswered questions. I recently read an interview with Gary Hamel in which he raised interesting questions related to his work of transforming management as a discipline. This interview led me to his blog post, 25 Stretch Goals for Management. Great read!

I have decided to look further on the ideas of Hamel and his colleagues through an open innovation perspective and combine this with my belief that the future of innovation – and perhaps business in general – will be open and global.

I got lots of inspiration the last couple of days and I think this will shape many of my future thoughts on open innovation. It would be great to get your perspectives as well… Sigue leyendo

Making an Agency Digital to the Core

Why Digital Natives Are an Essential Ingredient

Posted by Phil Johnson

Phil  Johnson
Phil Johnson

I continue to be fascinated by how agencies change and how extraordinarily hard this can be to accomplish. Regardless of the difficulty, it’s an essential agency survival skill. Great agencies learn how to continually reinvent themselves to the core, while merely good agencies often only change their outward structure. In some ways this pursuit of change, particularly as agencies define their relevance in the digital world, has been the great advertising drama of the last two years.

Hard to believe, but two years ago people were debating the merits between traditional and digital agencies, as if they had to choose between blue states and red states. Jump ahead to today, and most small agencies have carved out their own path. They have found a way to be true to their roots and have also made huge strides in their commitment to digital marketing. Digital vs. traditional no longer seems like a religious war.

PJA Advertising has made this journey along with the rest, and what I’ve learned is that change does not come from one defining choice. You need a commitment from the top. You need to redefine processes and roles. You need to bring in new resources and talent. More than anything, if you want to make changes that go beneath the surface to the core, you need to introduce a foreign agent that will chemically alter the composition of the agency. In our case, we didn’t experience this degree of change until we opened our doors to the new breed of “digital natives” and gave them the freedom to introduce their digital DNA into the agency. Sigue leyendo

The First Official Free iPhone Application From Nasa

By Muhammad Faisal

NASA has officially announced the new and final version of NASA app for iPhone. This App allow you to discover a wealth of NASA information right on your iPhone or iPod touch. This App collects, customizes and deliver an extensive selection selecttion of dynamically updated information, images and videos from various online NASA sources in a convenient mobile package.

You can explore alot of information about space and universe, you will have different missions like the mission orbit tracking screen which is available for some missions that are in orbit around the Earth like the International Space Station, shows the current orbit position of a selected spacecraft. We can email the mission description screens and URLs to user from this App.

409480main_missions 397138main_IMG_0092

397213main_IMG_0098 409476main_1-visible-pass Sigue leyendo

Blockbuster Brings New Releases to Android, Windows Mobile Phones

Written by Sarah Perez

Blockbuster is bringing its OnDemand service to both Windows Mobile and Google Android phones, starting March 24th with the launch of the T-Mobile HTC HD2 smartphone. On that device, Blockbuster customers will be able to download and watch new releases directly on their mobile phones while also gaining access to queue management and movie locator tools similar to those found in Blockbuster’s iPhone application.

The company has also confirmed that they’re working on an Android app, which is likely to launch on the “select Motorola phones” Blockbuster previously hinted at when they partnered with the handset manufacturer last summer. Motorola is the maker of several popular Android-powered handsets including the Droid, Backflip, Devour, Cliq and Cliq XT, but Blockbuster won’t yet confirm which of these will be able to utilize the new mobile service.

Focused on Mobile

Although Blockbuster’s annual report to the SEC hints at the company’s financial troubles – troubles exacerbated by competitors like Netflix and the pop-up video rental kiosks from Redbox – the company has clearly not given up its will to compete. With offerings already available for PCs, Samsung Blu-ray players, Samsung TV sets and Tivos, Blockbuster’s strategy going forward is attacking the mobile front with full force. In the works is an updated iPhone application, an Android application (apparently for the Motorola phones, although the company won’t directly confirm this), the Windows Mobile application for the HD2 and the expectation that more carriers and manufacturers will want to partner with them once they see what the company’s mobile apps can do. Sigue leyendo

Mobile App Marketplace: $17.5 Billion by 2012

Written by Sarah Perez

According to a study commissioned by mobile application store operator GetJar, the mobile application market will reach $17.5 billion by 2012. By then, the number of mobile application downloads will have also grown to nearly 50 billion from just over 7 billion in 2009. Although those numbers may seem high, they line up with other estimates, such as those previously reported by analysts at both Gartner and research2guidance.

The GetJar study, run by independent consulting firm by Chetan Sharma Consulting, noted that over the past year, the number of app stores grew from 8 to 38 and that there are even more in the works. Apple‘s iTunes store leads the way with a reported 150,000 mobile apps and 3 billion downloads to date. Google‘s Android marketplace is growing fast as well, and now has more than 30,000 mobile applications that run on devices like the Droid, the myTouch 3G and the Nexus One, among others.

However, as Getjar founder and chief executive officer Ilja Laurs told the BBC, feature phones should not ignored either. “It is almost as if these phones don’t exist. We know smartphones are an extremely important phenomenon, but in terms of consumer mindshare and revenue share, feature phones represent 90% of the global market compared to 10% for smartphones and data cards.”

He also made the bold prediction that “mobile apps will eclipse the traditional desktop Internet,” even going so far as to say that “mobile devices will kill the desktop.”

getjars-mobile-app-economy-projections.png Sigue leyendo

¿Es negocio un MBA?

El MBA es la alternativa de capacitación preferida por muchas personas que desean mejorar sus aptitudes directivas. Pero, ¿es rentable? Aquí, algunas pautas para calcular el retorno de la inversión…
Por Juan María Segura

El MBA es la alternativa de capacitación más importante que se presenta a las personas que desean mejorar sus aptitudes directivas.

En los Estados Unidos, país pionero y líder indiscutido en la industria de la capacitación de posgrado, la mejora de carrera resultante de dicha capacitación es la motivación principal para realizar un Master en Administración de Empresas, con el 71% de las respuestas positivas.

Para satisfacer ese deseo de progreso, dentro de los criterios de elección del programa se destacan la reputación de la Escuela (85%), la empleabilidad (81%) y el retorno sobre la inversión (80%).

Sigue leyendo

(jAJAAjE) 67 Unbelievable Creative Ads! Ads Don’t Have To Be Stupid and Boring!

This list of following ads impresses with genius creativity and cleverness. I have to say, the creator of these ads did a tremendous job!

Here are some ads with animals:

Bug funeral

Bug Funeral Ad

Cat Food Ad

Glassex Cleaner Ad

Brandt Refrigerator Ad

Some smart ads with shadows:

Star Wars Shadow Ad

Jeep Shadow Ad

Lego Shadow Ship Ad

Lego Shadow Dinosaurier Ad

Lego Shadow Plane Ad

Lego Shadow Tank Ad

Ads with knifes:

WMF Knife Ad

WMF Knife Ad

Shampoo for strengthening your hair

Shampoo Knife Ad

Some good Sony Ads:

Sony Widescreen Sigue leyendo

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