Written by: Charlotte
Business cards; don’t leave home without it. Business cards are a means of passing on your contact details to potential partners or customers. It is a traditional tool of the trade that cannot be overlooked despite how small and insignificant it might appear to be.
More than just pieces of paper with a person’s contact details, business cards have become mandatory if one would like to create a foothold in the corporate world. Business cards today are not used solely for the purpose of exchanging contact details. They are also used as a marketing tool. It is an advertisement for the company listed on the card, and is a reminder to the recipient of the card what the company can offer as well as who they can contact for whatever purpose.
Business cards have been an integral part of trading, but in more recent times, business cards have transcended its basic role and become a tool in sophisticated marketing as well.
Faceless Tool of First Impressions
Your business card is a faceless but very important tool that helps you form a crucial first impression on whoever you are trying to impress. It is this very reason that one must take great care when considering the design, layout, size and even shape of your business card.
Information given on the business card is fundamental and the importance of its clarity is a given. However, also consider the type of paper stock used, the design on the card, and the colors of the ink etcetera. ‘Boring’ is not a good first impression you want to make. Avoid being mundane. Think outside the box, or in this case, think outside the standard card template. Bear in mind that to stand out and give yourself an edge from the competition, you have to start with your business card.
The World Beneath the Feet of Networking
Networking is of the utmost importance to a freelancer. When you distribute your business cards, there is a chance that recipients of your card might pass it on to other potential clients. Consider your business card as an investment in mobile promotion and advertisement for who you are, what you do, as well as a glimpse of your creativity can achieve. Turn your business card into a 3-in-1 networking tool; contact details factsheet, advertisement, and mini-portfolio.
30+ Innovative Cards
Here are some innovative business cards that might give you a creative boost and spur you to pay more attention to your own business card and the cards others give you.