What I’m about to share with you is a bit meaty, but it can have a huge impact on your blogging income. I want to address questions like:
- How accessible should you be with your readers?
- How do you deal with the issue of pricing of your products and avoid “sticker shock”?
I’m aware that some bloggers (those who aren’t making much money, mind you) may potentially take issue with what I’m about to share. However, this blog is all about being REAL with you and help you guys make as much money as possible from your blogging.
What Is Strategic Positioning?
Honestly, I just came up with that term off the top of my head. But, here’s what I mean…
It is the purposeful positioning of your personal/online brand in order to foster the MINDSET that you want inside the heads of your audience.
In other words, you can custom tailor how you want your readers to perceive you and your perceived value.
This can have a direct impact on the prices you are able to charge as well as the overall level of authority your readers grant you on your subject.
Have you ever thought about what you want your readers to think of you? Obviously, you probably want them to like you and like what you have to say. But, when we start taking this into the realm of business, it doesn’t always translate into income. Being liked doesn’t mean anybody is going to take out their wallet for you. Sigue leyendo