- T.L. Stanley
Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges.
But the artist, who’s now emerged from prison and has a new record coming out, could be back in the brand partnership game soon. His label, Warner Music Group‘s Atlantic Records, is in active discussion with a number of marketers eager to latch onto his turnaround tale, partly chronicled in an MTV reality series. “Sometimes, you could be just a couple of hits away from redemption,” says Camille Hackney, Atlantic’s svp brand partnerships and commercial licensing. “Success makes people forget.” Sigue leyendo
Abundan los libros de cómo convertirse en millonario por la misma razón que abundan los libros de cómo perder peso: porque no funcionan. Y la razón por la que muchos no funcionan es porque plantean expectativas equivocadas. De la misma manera en que no se puede bajar de peso sin comer mejor y hacer ejercicio, no se puede hacer crecer el patrimonio sin sacrificio y esfuerzo. Naturalmente, estas dos palabras (sacrificio y esfuerzo) no suenan bien en nuestra sociedad en la actualidad. Todo el mundo (o casi todo) cree que ya está haciendo sacrificios y esfuerzos. Mi propuesta es revisar el comportamiento actual y hacer un plan que permita hacer crecer el patrimonio año tras año. Veamos, entonces, algunas ideas:
Julio Grasso: Vea crecer su patrimonio – Finanzas personales inteligentes.
by Stefan Lindegaard
Open innovation at small and medium-sized enterprises (SMEs) presents both great opportunities and great challenges. Forming open innovation relationships can give a growing enterprise access to resources that might normally are beyond their reach with the potential for greatly speeding up time to market. At the same time, working with larger–and in some case much larger companies–is not without its perils.
Let’s consider a growing startup or a small company that is on its way to become a mid-sized enterprise. The early phases are very much about executing on single, great product, idea or technology. However, as the company grows focus tends to shift towards control rather than keeping the visionary thinking and bold approaches that build the company. This must be re-ignited. Open innovation can be the vehicle for accomplishing this objective.
Because of the high level of risk-taking involved with young ventures, leaders of entrepreneurial enterprises often have healthy or even outsized egos; it takes a certain amount of hubris to believe you can defeat the high odds against the success of a new venture. This can lead you to believe that you and your people have the best ideas. But in reality, there is a strong possibility that the best people and the best ideas are to be found outside your organization.
One key reason for Procter & Gamble to initiate open innovation programs was that they learned that for each of their 7,500 R&D people there were 200 people outside the company with equal skills and competences. An ignorant – and arrogant – company would ignore these 1.5 million people, arguing they do not matter as they do not work for us. P&G did not ignore this. They understood they should connect their own organization with the best and brightest from the outside world. Given the limited size of smaller companies, this mindset becomes even more important.
As I wrote earlier, SMEs often start with one great product or service idea and as they grow they might fail to recognize that innovation is about more than just bringing the core product or service to market. Innovation can occur at all stages of the business process, from the business model itself through to the customer experience. By broadening their thinking about what actually constitutes innovation, SMEs can more easily see the wisdom of open innovation, which can help them innovate in areas where they may not have internal expertise.
I will post more thoughts on open innovation for SME’s this week. Let me know if you have any comments on this or if you know of smaller companies that have adapted open innovation. It would be interesting to get to know more about their processes, failures and successes in order to get a better understanding of how this is different from large companies. Since small and large companies meet on open innovation, they need to start learning more about each other on this.
La Assocació Empresarial de Publicitat adelantó la celebración al pasado jueves 4 de marzo. Ese día, numerosos profesionales del sector de la comunicación y el branding se dieron cita en Rethink, el foro anual que este año cambiaba su denominación por la de Rethink-her en homenaje a las mujeres.
Tras la celebración del evento del día de la mujer, los organizadores elaboraron un Manifiesto en el que se recogen algunos de los aspectos claves de este colectivo que todo profesional del sector debería tener en cuenta.
Manifiesto Rethink-her Sigue leyendo