We’re a modern marketing agency – always have been. For 15 years.
We’re not a digital production company. We’re not a media shop. We’re not a think tank. We’re not a software developer. We’re not a creative boutique. We’re not a business consultancy. As I said, we’re a modern marketing agency… and by virtue of that; we’re all of those things and a whole lot more.
But more importantly, much more importantly, we’re people. Smart, hard-working, experienced, talented, passionate people who thrive and perform in a culture of positivity, creativity and innovation. And those people, that culture, and the work we produce accordingly, are a primary factor in why new clients hire us and the majority of our relationships span a decade.
With this perspective, I sat down five years ago to define the main objectives for AgencyNet’s last website, and the answer was remarkably clear: humanize ourselves, bring people inside, and let them experience our work and culture.
Fast forward a little over a half-decade and just about everything has changed in digital. Google is no longer supplying search results to Yahoo (and they have 8-times the market cap.) Social networking sites have usurped aggregation portals as the most heavily trafficked web destinations. Our business today is more about creating sustainable platforms and reaching consumers across many screens (particularly mobile) than it is about one-off initiatives and micro sites. And awesome publishing tools (like the one we’re using here in WordPress) have empowered a legion of beautiful and simple communication platforms.
But a few things remain the same. We’re still a modern marketing agency (although much larger now.) Clients and prospective clients (increasingly global) still hire us for our talented people and culture of innovation. And the web (now fully broadband empowered) still has the incredible power to touch a user’s senses via a highly crafted, rich experience. As such, the objectives for our redesign remained the same: humanize ourselves, bring people inside, and let them experience our work and culture.
So, after five years and lots of wear and tear, I’m proud to announce the launch of the new agencynet.com. The site complements our presence on YouTube, Facebook, Twitter, Flickr and SlideShare, where much of our team actively learns, shares, and pontificates about this fast paced, nuanced, and always energizing industry we’re in.
The creation of the site was an opportunity for the entire team to push boundaries, as well as flex their creative and programmatic skills. We still have an insatiable desire for innovation. This time, it’s quenched with killer social media integration (Twitter feeds for every member of our team), multi-screen connectivity (the ability to fly a helicopter from your iPhone) and the ‘SlideBar’ (dynamically identifying and allowing users to seamlessly transition between this blog and the immersive site.)
I hope you enjoy the experience as much as our team enjoyed creating it. Can’t wait to hear what you think…