Archivos diarios: 19 febrero 2010

more, More, MORE!


by Seth Godin
Some consumers are short-sighted, greedy and selfish.

Extend yourself a little and they’ll want a lot.

Offer a free drink in the restaurant one night and they’re angry that it’s not there the next.

The nuts in first class weren’t warm!

The challenge of winning more than your fair share of the market is that the best available strategy–providing remarkable service and an honest human connection–will be abused by a few people you work with.

You have three choices: put up with the whiners, write off everyone, or, deliberately exclude the ungrateful curs.

Firing the customers you can’t possibly please gives you the bandwidth and resources to coddle the ones that truly deserve your attention and repay you with referrals, applause and loyalty.

Vía: sethgodin.typepad.com

Tiger Apologizes, Has No Immediate Comeback Plans


By

tiger woods conf 3

Below is our just-concluded liveblog of the Tiger Woods apology.

The key points:

  • He’s sorry.
  • Elin never hit him.
  • He’s doubling down on Buddhism.
  • HE HAS NO PLANS TO COME BACK IMMEDIATELY.

——– Sigue leyendo

Tag, Tiger and timepieces


SARAH MCINERNEY

February 17, 2010

Formula One driver Clay Regazzoni was a Tag Heuer ambassador in  1974 and wore one of the original Silverstone watches.
Click for more photos
Formula One driver Clay Regazzoni was a Tag Heuer ambassador in 1974 and wore one of the original Silverstone watches.

  • Formula One driver Clay Regazzoni was a Tag Heuer ambassador in  1974 and wore one of the original Silverstone watches.
  • The new edition Silverstone watch. It will come in blue and brown  in a limited release of 3000. The price is $8795.
  • The dial of the limited edition Silverstone.
  • The back casing of the limited editon Silverstone.
  • Part of the Formula One ladies watch series, co-designed by Maria  Sharapova. This steel, ceramic and diamond edition costs $3595.
  • The Formula One steel and ceramic watch, $1595.
  • Tag Heuer limited edition Monaco V4, $125,000.
  • The inner workings of the Tag Heuer Calibre 1887 chronograph.

Tag Heuer chief executive Jean-Christophe Babin talks Tiger Woods, trends and timepieces with Sarah McInerney.

Commencing its 150th anniversary celebrations on the back of the Tiger Woods sex scandal might have made some executives at Tag Heuer nervous but there were positives and negatives to this association, the company’s chief executive Jean-Christophe Babin says.

Woods sits alongside the likes of actor Leonardo DiCaprio, tennis star Maria Sharapova and motor racing champion Lewis Hamilton as a brand ambassador for the luxury watchmaker. When the news of his car crash and the subsequent allegations of his multiple extramarital affairs broke, Tag Heuer, like Nike, stood-by the golfer.

Taking a position early and communicating this to the market, plus not relying on one celebrity for promotional work, helped to minimise the impact of the scandal on the brand, Babin said. Sigue leyendo

25 Beautiful Examples of “Coming Soon” Pages


“Coming soon” pages are a great way to tide over your visitors until you finish your new website. They can be used as a teaser for your future website, or places to simply put your information where people can get to it while you are under digital construction. We are going to look at a collection of how websites are successfully using “coming soon” pages.

1. SquidChef

SquidChef

SquidChef has a cute under-the-sea theme and an illustrated squid character to go with their name “SquidChef”. Having a character illustration like this almost ensures that the site is going to have a friendly feel. (Check out some more illustrated character designs). I also like the idea of putting all the information into the talk bubble.

2. Accentuate

Accentuate

I like the color scheme of this “coming soon site”. It’s a simple theme that uses pink to highlight the important areas. The colors go well with the simple layout of the website and the image of the chairs makes the website more interesting than just having text.

3. Flowdock

Flowdock

Having an illustrated look to a website usually gives it more of a fun and laidback feel. It has a bright and welcoming color palette, and I like how the headings in the three sections in the footer are different colors. It makes the color flow throughout. Sigue leyendo

Data Visualization Tool: Mondrian


I just found this amazing free tool that can do some smart data visualization with the simplest sets of data comparing to other visualization tools. You can just import basic excel files or even txt files with huge chunk of data and it will categorize and visualize them.

Graphics and interface might not be as sexy as what you see on informationisbeautiful, but it can definitely help you understand the relationships between groups of numbers. It generates basic bar graphs as well as graphs like below.

Download it and play around with their sample data, you will see what I mean.

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Brandlife / Latest News


Los medios convencionales, de mal en peor

mafalda4upHace tan sólo unos días, Infoadex señalaba a los medios convencionales como principales responsables de la caída (del 15%) experimentada en la inversión publicitaria el pasado año en España. Cuando aún estábamos digiriendo los -20,8 puntos porcentuales en los que se cifró el descenso experimentado por estos medios, el i2p (Índice de Inversión Publicitaria) sube, ahora, este porcentaje hasta el 23,9%.

Según el estudio realizado por Media Hotline y Arce Media, y patrocinado por la Associació Empresarial de Publicitat, la inversión en medios convencionales pasó de los 6.648 millones de 2008 a los 5.058 millones de 2009.
Sigue leyendo

The meaning of the apple symbol


Apples are an all-American success story-each ...
Image via Wikipedia

Steve Jobs had worked during the summer at an apple farm, and admired the Beatles’ record label, Apple. He also believed Apples to be the most perfect fruit. He and Steve Wozniak were trying to figure out a name for their new company, and they decided that if they couldn’t think of one by the end of the day that was better than Apple, they would choose Apple. They couldn’t think of anything better, so on April 1, 1976, Apple Computer, Inc. was born.

But they needed a logo. The first design included Sir Isaac Newton, a tree and a banner that said “Apple Computer.” Jobs decided they needed a less busy logo, one that would signify a brand. The second logo attempt was very similar to the current logo, but without the bite taken out of it. Jobs thought this logo looked too much like an orange. The third attempt was the logo that Apple still uses.

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