Steve Jobs had worked during the summer at an apple farm, and admired the Beatles’ record label, Apple. He also believed Apples to be the most perfect fruit. He and Steve Wozniak were trying to figure out a name for their new company, and they decided that if they couldn’t think of one by the end of the day that was better than Apple, they would choose Apple. They couldn’t think of anything better, so on April 1, 1976, Apple Computer, Inc. was born.
But they needed a logo. The first design included Sir Isaac Newton, a tree and a banner that said “Apple Computer.” Jobs decided they needed a less busy logo, one that would signify a brand. The second logo attempt was very similar to the current logo, but without the bite taken out of it. Jobs thought this logo looked too much like an orange. The third attempt was the logo that Apple still uses.
Recently, The NYTimes published an article covering the research of University of Pennsylvania to understand the factors behind the NYTimes “most emailed” list which appeared on their site. To go about doing this, they checked the NYTimes every 15 minutes for the past six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or Web page.
I believe this is in par with a previous article I wrote; Analysis of Knowledge Sharing on what drives people to share. This factor is the next rediscovered territory for marketers; the psychology behind knowledge sharing. Despite the idea of neuromarketing being a viable option for marketers, I do not see the value behind hiding the truth from your customers. Sigue leyendo