iProfesional.com
La suspensión de la venta de algunos modelos de Toyota en mercados como Estados Unidos, Europa y China podría costarle a la automotriz al menos a u$s550 millones mensuales en ganancias operacionales, estimaron este viernes analistas citados por Reuters. Lee el resto de esta entrada
Por Cynthia Cuculiansky. Socia de BDO Becher, División Soluciones en RRHH y Organizaciones.
Especial para Cronista.com
A los profesionales que trabajamos en las consultoras de Recursos Humanos (RR.HH.), cada momento económico, social y político en la Argentina nos pone frente al desafío de ser creativos, y dar nuevas respuestas a las organizaciones.
En los años 90, el leiv motiv de las organizaciones fue tomar personal calificado a través de una gestión profesional. Entonces, se establecieron procedimientos para el reclutamiento y la selección, y se estableció una relación de valor con las consultoras especializadas que, a través de las técnicas, daban información valiosa para la toma de decisiones en la empresa. Lee el resto de esta entrada
Haré algunas observaciones personales sobre la cuestión abierta por Jorge Fontevecchia el sábado pasado en PERFIL, a raíz de unas declaraciones de Víctor Hugo Morales sobre la conducta de quienes comentan en los blogs.
Hace años que escribir libros, notas y artículos en blogs es una de mis formas de expresión. Lee el resto de esta entrada
Parte del nuevo capítulo de tensión chino-estadounidense pasó del campo virtual al diplomático. Tanto es así que ayer en Davos un vocero de la ONU advirtió que se necesita un tratado internacional para evitar que un ciberataque se transforme en una gran guerra. Enseguida, muchos le explicaron que “Cómo esconder autorías en la red” es el primer curso de la carrera de un hacker y, por ende, algo difícil de controlar. De ahí, la seriedad también de la acusación de Google sobre que el gobierno chino está detrás de los ataques que sufre hace un mes. Lee el resto de esta entrada
El detonante fue el anuncio del Pentágono sobre una venta de armas a Taiwán, la isla que siempre produjo roces entre ambos países. Washington dijo lamentar la reacción china. Se desconoce qué tipo de represalias podría tomar Beijing.
http://www.clarin.com/
Indra Nooyi, the chief executive of PepsiCo, which employs nearly 200,000 people worldwide, said that she wanted the company to treble the revenue gained from its ‘good-for-you’ ranges, which include Quaker Oats, Tropicana and Naked Juice. Lee el resto de esta entrada
Los psicotécnicos buscan determinar competencias sociales y de inteligencia, según definió Natalia Martin, directora de la consultora homónima, durante una charla que brindó recientemente en la Universidad de Palermo.
Entre las competencias sociales se incluyen el estilo de adaptación e inserción social, el rol dentro de un grupo, las relaciones con pares, la autocrítica, la actitud ante los propios límites y de los demás, y la tolerancia al estrés. Lee el resto de esta entrada
Marilina Esquivel
Para LA NACION
It’s not easy for advertisers to get attention nowadays. There are too many distractions. That’s why brands need to up the ante and risk someone actually perishing during a marketing stunt. Honda tried to build some suspense in 2008 around the dangerous aspects of having 19 skydivers spell out the brand’s name in a live TV ad. Red Bull, of course, is taking this to a new level. It is having an Austrian daredevil, with the appropriate sobriquet Fearless Felix, do a 120,000-foot skydive. Felix will break the world record for longest free-fall skydive (some 23 miles) assuming he doesn’t die. The best part is, we can watch live at a Red Bull site. The mobile app will track his heart rate, providing endless fun as he breaks the sound barrier with his own body. No date has been set for the stunt. If this kind of thing catches on, it’s inevitable that someone’s going to die during some brand’s desperate bid for attention. You can be sure that account will go into review when it finally happens.
In yet another well-meaning effort to keep regulators at bay, the ad industry has developed a small symbol to appear on online ads which use demographics and behavioral data to target users.
The symbol is a small white “i” with a circle around it, flanked by an unthreatening shade of blue.
People will be able to click on the wee blue “i” to read information about how exactly their perceived ideas of privacy are being compromised. Such data will be positioned with benign questions like, “Why did I get this ad?”
Major companies will start debuting the icon on their online ads this summer.
Well and good, but here’s hoping the friendly little circle-ensconced “i” isn’t mistaken for the “sarcasm (sarc)-mark,” invented by some random US company for the purpose of preventing “awkward misunderstandings” in text-based communications. It’s got a similar kind of circle-and-dot thing going on, barring the soothing baby blue:
(Privacy “i” at left, sarc-mark at right.)
We can see the misplaced thinking already: Is this shoe ad using my personal browsing data to target me … or is Payless being ironic?
IMAGINE THE HIJINKS!
You’re constantly being evaluated and the end goal is (hopefully) a job offer. I was one of the lucky ones who landed a spot. There are a few of us at AgencyNet who thrived in this learning environment and are continuously grateful for the Thursday night parties we chose to forego in college so that we could dedicate our Fridays to our future careers.
I recommend internships to everyone, especially if you’re looking for a career in advertising. As an intern, you get the unique opportunity to see and experience the different sides of the business. Yes, the intern may have to go on coffee runs, but he or she also has the chance to tag along on a video shoot or take notes during a strategy session. Sometimes, the intern even gets to wine and dine the client or attend industry networking events.
Interns get to experience the field, often without the pressure and responsibility of client deadlines, and I’m a firm believer that it’s just as important to see what you don’t like as it is to learn what you do. Internships give you a chance to get in and network, giving you access to people and places you wouldn’t be able to access otherwise. Even if you don’t end up working with the company where you interned, it opens the doors to others. For those in the midst of their summer internship, here are some tips I wish I someone had given me before I started mine.
vía 12 Tips for an Advertising Intern | ANidea – powered by the minds at AgencyNet.
What is the role of an account manager?
A few weeks ago we wrote about How To Create A Cooperative Relationship Between Account and Project Management. But what exactly is the role of an account manager? How is that different from a project manager? The account manager is not just a liaison with the client, but in effect, both a representative of the agency, and a representative of the client. Because the two often have related (but different) goals, there is a delicate balance between the two. Still, in a word, the role of the AM could be effectively summarized as, simply, the “communicator.” Lee el resto de esta entrada
They’re being released by application/service providers at an increasing rate. But there’s a fine line between allowing access to a brand’s data for the sake of experience enhancement and essentially delegating software development to the developer community at large. Walking this line is difficult, but finding yourself on the wrong side may find your brand alienating both consumers and developers.
To illustrate my point, this post will discuss three scenarios involving two real companies and one fictional company. (In all honesty, the fictional company in Scenario 3 is actually a real company, but out of respect, they will remain anonymous.)
Full article…
http://anidea.com/strategy/the-developer-community-doesnt-work-for-you/
Fotogalería 